Platform Strategy

Where does it make sense for your brand to exist? What platforms or channels? Do you need a website, or will a landing page suffice?

Well, to be intentional about where you put your time and resources, you first need to answer a few basic questions.

  • Problem - What problems are you solving?

  • People - What people are you solving that problem for?

  • Platform - Where do these people like to hangout?

  • Post - What types of content do your people interact with and take action on?

  • Promote - What paid methods resonate with your brand and audience, resulting in traffic and conversions to your product or service?

  • Product/Service - Where does your product or service live? In other words, where do you communicate ALL of the details about your offer, and where do those offers turn into sales?

Intention is key to running a successful online strategy. You can do it all, you just can’t do it all at the same time. At The Rise Factory we can help you audit your presence and determine where to be, at what stage of growth, in your business.