Non-profit

5 Steps To A Successful Fundraising Strategy

Whether it's gift giving season or not, having a fundraising strategy in place can make all the difference in your fundraising efforts. 

Taking the time to answer these important questions will ensure you're reaching your target audience and making the impact you desire.

  1. Mission: What is the ideal outcome for this fundraising campaign?

    Think about the impact you want to make with your fundraiser. Give clear reasons why people should donate to your organization.

  2. Goals: What is it that you want to achieve with this campaign?

    Think about your organization's overall objective and how running a Facebook campaign supports those objectives. Some common goals Facebook gives are building awareness, raising money, communicating with core audiences, changing behavior, and motivating supporters.

  3. Target Audience: Who are you trying to reach?

    Consider the types of people who are interested in helping your campaign’s cause or would benefit from being involved in the organization. Factors to keep in mind are your supporters’ interests, behaviors, networks, and lifestyles. Facebook has a tool you can utilize called the Audience Insights tool. This will show you the potential audience that fits within the criteria you have chosen.

  4. Content: What story are you going to convey and what visuals are you going to use to convey your story?

    Create a series of posts that reflect your mission and goals. Sharing photos, graphics with text overlay, and vertical videos are a few ways to grab potential supporters attention while scrolling through their feed.

    • Call-to action: Be clear and concise about how supporters can help your cause.

    • Powerful imagery: Use images that evoke emotion to motivate the audience.

    • Collaboration: Share your campaign with media sources and influencers to increase the exposure.

    • Compelling copy: Captivate supporters by communicating where funds are going and how they will be used. 

  5. Measurement: How will you track your progress and success?

    Success will vary depending on the goals of the campaign. In relation to the campaign’s goals, reach, engagement, and conversion are all important metrics to consider.

The Rise Factory helps businesses and nonprofits reach their full potential online through strategic content marketing, and captivating storytelling. Our services center around brand building and business growth, using organic and paid social media strategies.

Contact us today for a consultation!


Social Media Tips for Non Profit Organizations

Social media is one of the greatest tools for nonprofit organizations. It is an easy way to gain exposure, spread awareness, provide information, and fundraise with supporters.

We want your organization’s mission to be successful and these tips will be just the list you need! 

  • Commit to 1-3 Social Media Platforms

Just because we are in the age of social media, does not mean your organization needs to have 8 different accounts to run. Focus on the platforms relevant to your cause and devote time and resources to those few. Facebook is really awesome for nonprofits. Instagram, Twitter, Pinterest, YouTube and LinkedIn are also great to consider!

  • Create a Branded Hashtag

Having a unique hashtag will help your organization stand out. It is also a way for supporters and volunteers to be a part of the cause and use their voice for good!

  • Utilize Facebook Fundraising Tools

As mentioned above, Facebook is a great platform for nonprofits. They have tools specific for fundraising, donating, and a guide to follow to make it all that much easier!

  • Create for Mobile

Most people are viewing your content from their phone. Making sure your website is easy to use in mobile layout is just as important as desktop! In addition, vertical or square created content achieved 31% higher conversion vs. traditional horizontal (Think videos, infographics, etc.).

  • Use Real Stories to Convey Your Mission.

Empathy evokes emotion, and emotion drives conversions! Humanize your story by showing who is impacted by your mission. Posting pictures and videos is a great way to let supporters in on what your work is doing for others!

  • 2:10 Fundraising to Visuals Ratio

It is a good rule of thumb to have 2 to 3 fundraising posts for every 10 pieces of content. Your supporters want to follow your cause but not be bombarded. Add in posts about  inspiring stories, behind-the-scenes, how to volunteer, information about your cause, and organization events!

  • Be Consistent

Schedule out content all year long. Do not wait to post around Giving Tuesday or a major event. Utilize the rest of the year to also gain supporters, volunteers, and spread the objectives of your mission. 


The Rise Factory helps businesses and nonprofits reach their full potential online through strategic content marketing, and captivating storytelling. Our services center around brand building and business growth, using organic and paid social media strategies.

Contact us today for a consultation!